The Volkswagen dealership approached me to design a full page advertisement to run in multiple newspapers—based on Volkswagen brand guidelines. They also contracted me to write copy for an advertorial in the West Australian Newspaper.
THEY’VE COME A LONG WAYIN 8 YEARS
From humble beginnings Osborne Park Volkswagen has grown to become the largest supplier and retailer of passenger Volkswagens in Perth.
Growth of The People’s Car
Back in 2004 Automotive Holdings Group (AHG), Australia’s Largest Motoring Group, opened a small dealership with a simple ambition to fulfill the customer’s desire for performance and quality.
Back in 2004 Automotive Holdings Group (AHG), Australia’s Largest Motoring Group, opened a small dealership with a simple ambition to fulfill the customer’s desire for performance and quality.
This was achieved through sharing “the people’s car” with drivers that wanted to experience a brand synonymous with world-class engineering, reliability and safety.
This philosophy was simply an extension of the brand’s own belief that the only way to truly appreciate a Volkswagen is to experience one for yourself. That is still very true today.
From a dedicated team of 16 staff and only 1 service workshop with a handful of technicians, the dealership has experienced significant growth over a short amount of time. It is now well and truly established and fully functional.
Osborne Park Volkswagen has grown to become Perth’s largest supplier and seller of passenger vehicles with over 100 cars a month leaving the premises. An impressive rise from a target of 30 set only 8 years earlier.
The dealership now employs 50 permanent staff members and the service department has doubled in size since 2004 with 20 highly skilled technicians all expertly trained at Volkswagen Australia headquarters
in Sydney.
in Sydney.
To cater for future growth, funds have recently been invested into a secondary workshop facility to expand current servicing capabilities.
Listening is key
The successful evolution of the Osborne Park dealership is due to many factors but one cannot be ignored. Listening to the customer.
The successful evolution of the Osborne Park dealership is due to many factors but one cannot be ignored. Listening to the customer.
Since its inception as a new car dealer potential customers have informed staff of a desire to purchase pre-owned vehicles. They listened. The organisation now features a dedicated pre-owned department to cater to this expanding market.
Likewise a dedicated corporate fleet department has increased the operation with competitive prices and a superior support network.
This division was opened only two years ago and has already achieved great success.
Things are looking up!
Top performing Dealer Principals in Australia were recently invited to the company’s headquarters in Germany. Osborne Park Volkswagen’s Phil McLardy witnessed the unveiling of some very exciting products and technology due in Australia next year.
Top performing Dealer Principals in Australia were recently invited to the company’s headquarters in Germany. Osborne Park Volkswagen’s Phil McLardy witnessed the unveiling of some very exciting products and technology due in Australia next year.
Amongst these is the release of the Golf VII. This latest model is an extremely impressive car in many ways.
In particular the level of performance offered by an exceptional fuel efficient engine and the highly refined feel inside the cabin. A true automotive icon, a classic car in every way.
Other models due for new releases include Beetle and Passat Alltrack.
The most recent addition to the family has been the Volkswagen Up! A beautifully designed small car that was crowned 2012 World Car Of The Year. This surprisingly spacious city friendly car is available in a range of colours at the dealership now.
For more than just award winning vehicles contact Osborne Park Volkswagen:
Phone: (08) 9273 2333
info@osborneparkvolkswagen.com.au
osborneparkvolkswagen.com.au
info@osborneparkvolkswagen.com.au
osborneparkvolkswagen.com.au
